2026 Personal Injury Marketing Benchmark Report

Find Out How Much Top Firms Are Paying Per Case

The average Personal Injury firm is paying more to acquire a case today than they were 24 months ago. Find out why—and how the top 1% are bucking the trend.

So what's in the Report?

For years, PI marketing was a volume game: if you spent enough, the cases followed. In 2026, that equation is broken and the margin for error has vanished.

We analyzed data from high-performing law firms to establish the 2026 “Golden Metrics.” This report separates the signal from the noise to answer the one question every Managing Partner has: “Am I paying too much for my cases?”

What’s Inside:

The 2026 “Golden Metrics” Compare your Cost Per Case against industry averages and “Top Tier” benchmarks.
The “Winning Mix” The specific 4-Pillar Strategy profitable firms use to allocate budget across channels.
The 3 Funnel Leaks If your Cost Per Case is too high, it is likely due to one of these three specific “leaks” in your lead funnel.

Read the Report

Get Instant Access to the 2026 Personal Injury Law Firm Marketing Benchmark Report - simply fill out the form below. Don't worry - it's free!

Full Name

Name of Lawfirm

Phone

How many leads do you get per month?*

What is your case volume goal?*

What platforms do you advertise on?

What is your advertising budget?

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